BITS is an Australian start-up organisation which engaged Bastille to enquire into the adaptability of a mature IT system for new market segments.
During the project we conducted market sizing and prospect identification.
BITS were happy with the research results and engaged Bastille for a subsequent assignment.
“We needed to better understand the Australian market for a third party software product we were contemplating reselling and distributing. Bastille surveyed our target market and provided us with market intelligenc. We were then able to put a value on the market and determine the commercial basis on which we proceeded.”
Ted Smirnoff, Director, BITS.
Service offering: Market research