Bastille assists IT organisations successful entry into foreign markets. It has built up its expertise in this field in assisting UK software vendors launch operations in Australia. With the years of international experience gained by a number of our team members, we are in a position to translate this success outside the UK marketplace and assist Europe to market and sell their offerings in the Australian market.
Australia is one of the world’s most IT-savvy nations. Known as early adopters of technology generally, the use of IT enabling technologies is high throughout the entire Australian economy. To take one example, we are ranked second in the world in the adoption of eGovernment -the linking of government, business and citizens via the Internet.
“It is encouraging to see a consultancy such as Bastille developing a deep understanding of how to successfully engage with British companies and setting out to assist them to develop their businesses in Australia.”
Jim Thompson, Trade Development Manager of the British Consulate-General in Melbourne
- Fast Facts
- The Australian industry consists of around 24,000 Information and Communication Technology (ICT) specialist businesses
- As at June 2005, there were 274,132,000 people employed in ICT industry
- Australia is the 13th largest ICT market in the world
- Total income for the ICT industry for 2004-5 was $103,350 million (i.e. 100 billion dollars), of which $40,271 million was generated through wholesale trade, and $35,755 million through telecommunications
- Imports of ICT goods and services totalled $22,696 million in 2004–05 (i.e. $22.7 billion)
- Exports: Overall in 2004, Australian ICT goods and services exports were valued at $4.1 billion. This comprises of ICT goods ($2.1B) and ICT services ($2.1B)